Official identity system
Bold enough to stop the room.
Clear enough to lead it.
A living brand system for BoothMeUp LV. Publicly recognized as Booth Me Up Experiential Technologies.
Find your brand assetsPUBLIC BRANDBooth Me Up Experiential TechnologiesTRADE NAMEBoothMeUp LV
01 / MARK SYSTEM
One identity.
Two expressions.
The core mark carries the master identity. The rocket-path alternate adds momentum for digital navigation, launch moments, technology stories, and high-energy campaign applications.
02 / COLOR SYSTEM
Electric blue.
Signature silver.
These values come directly from the supplied flat vector logo. Electric blue and its cyan highlight carry the sweep; silver and platinum carry the lettering. The master artwork adds metallic shading. Use the supplied artwork to preserve that finish.
03 / TYPOGRAPHY
Bold. Clear.
Editorial at heart.
Clear information for planners, producers, partners, and every guest who needs the next step to feel obvious.
Body copy, interface, accessibility, production detailOpen in Google Fonts04 / BRAND VOICE
Make the impossible
feel inevitable.
We sound like the team that can receive a bold instinct, see its human potential, and make it real. Visually ambitious, technically fluent, direct about what matters, and always focused on the person inside the experience.
“Honor the spark. Build the system. Let the room feel the magic.”
Honor the spark
Treat the first intuitive idea as a signal worth exploring. Start with what the room can feel, see, and share, then give it a real-world form.
Make complexity disappear
Speak with confidence and precision. Ambitious production should feel clear, controlled, and possible.
Make the wonder useful
Show the guest reaction, finished output, and positive purpose behind every moment. Technology should invite participation, connection, and a story worth carrying forward.
Build beyond the menu
Present the catalog as a launchpad. Invite the bold brief and turn an unexpected possibility into an original answer for the room.
05 / USE IT WELL
Recognizable.
In every room.
Give the mark room
Keep surrounding text and partner marks clear of the logo. Preserve its original proportions and choose a size where the descriptor remains legible.
Protect the contrast
Use the supplied light mark on a dark, uncluttered surface. Do not stretch, recolor, crop or add effects to the supplied artwork.
Name us consistently
Use Booth Me Up Experiential Technologies for the public identity and BoothMeUp LV as the established trade name. Keep the supplied logo lettering intact.
Keep event proof in context
Identify the actual client, event and experience. Request approval for third-party marks, guest imagery or a new co-branded arrangement before publication.
06 / APPROVED ASSETS
Ready for the room.
Use the primary identity on dark, uncluttered backgrounds with generous clear space. Contact press for alternate file formats or co-branding support.
Primary stacked logoOpen transparent PNG Alternate horizontal logoOpen dark-background PNG Alternate horizontal logoOpen transparent PNG Flat vector logoOpen SVG Production-ready vectorOpen PDF Transparent high-resolution logoOpen PNG Dark-background previewOpen PNG Digital markOpen PNG Press imageryOpen media kit Special formatsRequest assets