Produced forAdidas
INDEPENDENT STUDIO · LAS VEGAS · NATIONWIDE
We build the moment.You make the connection.
BoothMeUp brings creative direction, experiential technology, and live production together. From a guest’s first interaction to the content they take home, we make ambitious ideas feel effortless in the room.
BLACK-OWNED · FOUNDER-LED · BUILT FOR PARTICIPATION
OUT OF THE STUDIO. INTO THE ROOM.Built to belong in your brand’s world.
See it in action Live credibility
Trusted in the room. Seen beyond it.
Produced forSphere
Produced forChoctaw Casinos × ACM Awards
Produced forLTIMindtree
At the eventPennzoil 400
Event activationNYX Professional Makeup
Produced forBeautyCon
At the eventEssence Festival
Sponsor activationPepsiCo
Produced forModelo
Produced forInformatica
Produced forNextiva
Produced forNRLProduced forAdidas
Produced forCollege Football Playoff
Produced forDatabricks
Produced forYouTube Creators
Produced forMotorola Solutions
Produced forOpenText
Produced forNetApp
Produced forNasdaq
Produced forNASCAR
Produced forPetSmart
Produced forPetco
Produced forCaesars Entertainment
Produced forTELUS Digital
Produced forBODYARMOR01 / WHAT WE BRING
A creative partner.A production team.
One connected approach to the idea, the technology, and the people who bring it to life.
01Design the guest moment
Start with the audience and the feeling. Shape the visual world, interaction, and keepsake around the brand, not just the equipment.
Find your experienceMake the technology disappear
AI, robotics, cinematic capture, and custom experiences should invite participation. We connect the creative idea to an interaction guests can enjoy.
Explore robotic cinema
03Own the live delivery
Plan the footprint, guest flow, branding, and onsite operation together. Give the agency, venue, and brand one coordinated production partner.
Plan with confidence02 / THE PEOPLE BEHIND IT
Creative instinct.Operational precision.
A founder-led business with complementary creative, technical, and operational leadership.
Founder + CEO
Justin McZeal
Justin leads the creative and technical vision, combining systems engineering discipline with an instinct for guest behavior, cinematic moments, and bold new applications of technology.
Connect with Justin
Director of Operations
Samantha Hernandez-Charo
Samantha turns ambitious ideas into a clear production path. She brings the people, timing, client communication, logistics, and live details into alignment so every experience arrives prepared and feels effortless in the room.
03 / HOW WE GOT HERE
Built on curiosity.Grown through doing.
“Receive the idea. Respect the room. Build the feeling.”Read the founder interview
- 2007
The systems years
Justin began in Linux infrastructure and web hosting, eventually leading administrators, enterprise escalations, automation, security, and large-scale production environments.
- January 2020
BoothMeUp officially begins
Photography curiosity became a new kind of event company, built around memorable guest experiences instead of a list of rental equipment.
- 2021
Robotics changes the canvas
Acquiring Red Carpet Robot opened a new creative direction where cinematic motion, engineering, and live performance could occupy the same footprint.
- 2025–2026
AI work earns recognition
BoothMeUp won Best Use of AI at the Booth Mastermind Awards in both 2025 and 2026 for turning emerging technology into guest experiences people could understand, enjoy, and take home.
04 / INDUSTRY RECOGNITION
Original thinking.Recognized by the industry.
Read the award coverageBest Use of AI
Booth Mastermind AwardsRecognition for guest-first, live generative AI experiences.
Best Use of AI
Booth Mastermind AwardsA second consecutive win for experiential AI innovation.
Best Collegiate Sports Activation
BizBashModelo x Vegas Kickoff Classic, submitted by Cogent World, with BoothMeUp contributing to the campaign.
YOUR NEXT COLLABORATION
Bring us the possibility.Let’s shape the experience.
A single activation, an ambitious launch, or a recurring agency partnership, start with the brief and the people you want to move.
Talk with a producer Explore an ongoing partnership