Produced forAdidas
Press + media
Ideas with
camera appeal.
BoothMeUp builds experiential technology that is compelling in the room and ready for the story beyond it.
LAS VEGASPRESS
ROOMEST. 2012
ROOMEST. 2012
Live credibility
Trusted in the room. Seen beyond it.
Produced forSphere
Produced forChoctaw Casinos × ACM Awards
Produced forLTIMindtree
At the eventPennzoil 400
Event activationNYX Professional Makeup
Produced forBeautyCon
At the eventEssence Festival
Sponsor activationPepsiCo
Produced forModelo
Produced forInformatica
Produced forNextiva
Produced forNRLProduced forAdidas
Produced forCollege Football Playoff
Produced forDatabricks
Produced forYouTube Creators
Produced forMotorola Solutions
Produced forOpenText
Produced forNetApp
Produced forNasdaq
Produced forNASCAR
Produced forPetSmart
Produced forPetco
Produced forCaesars Entertainment
Produced forTELUS Digital
Produced forBODYARMOR6565 Spencer St · Suite 110 · Las Vegas, NV 89119
Independent recognition
The work earns
its own signal.
Best Use of AI
Booth Mastermind AwardsAwarded for BoothMeUp's guest-first experiential AI work.
Best Use of AI
Booth Mastermind AwardsA consecutive Best Use of AI win for live event innovation.
Best Collegiate Sports Activation
BizBashModelo x Vegas Kickoff Classic, submitted by Cogent World, with BoothMeUp contributing to the campaign.
Current story angles
Technology with
a human reaction.
Useful starting points for interviews, trend stories, broadcast segments, and live demonstrations. Every activation is designed around what the guest feels and does.
01Experiential AI people can touch
From personalized trading cards to the AI Palm Reader, BoothMeUp turns emerging technology into a clear, social, guest-friendly interaction.
Explore the story
02Robotic cinema on the event floor
Red Carpet Robot Jr. and Max bring repeatable high-speed camera movement, art direction, and celebrity-style production value into live rooms.
Explore the story
03A Las Vegas studio with nationwide reach
Creative direction, fabrication, software, capture, and on-site production come together under one independent Black-owned experiential studio.
Explore the storyPRESS AND MEDIA KIT
Approved assets.
Ready when you are.
Use these files for editorial coverage of BoothMeUp. For additional formats, transparent artwork, interview access, or broadcast-ready event footage, contact our press team.
Request additional assets View the complete brand system
ABOUT BOOTHMEUP
Boilerplate
BoothMeUp LV, recognized as Booth Me Up Experiential Technologies, is an independent Black-owned experiential technology studio founded by Justin McZeal in Las Vegas. The company creates cinematic photo, video, AI, robotic, and custom-built activations for brands, agencies, venues, and event organizers nationwide.
McZeal brings more than 17 years of infrastructure engineering, Linux, cloud, automation, security, and technical leadership into a studio that unites creative direction, custom software, fabrication, capture technology, and on-site production. BoothMeUp won Best Use of AI at the Booth Mastermind Awards in both 2025 and 2026. The studio also helped Modelo deliver the activation recognized by BizBash as 2024 Best Collegiate Sports Activation.
Las Vegas HQNationwide productionLicensed & insured $5MIndependent Black-owned studio
LET’S MAKE A MOMENT
Tell us what you are planning.
We’ll bring the spectacle.
Tell us the date, the room, the audience, and what you want people to feel.
Independent Black-owned experiential technology studio
BOOTHMEUP RESIDENCY
One partner. Your next chapter.
A recurring mix of experiences. A team that knows your brand. A production scope and budget agreed together.
MONTHLY MOMENTS · SEASONAL CAMPAIGNS · AGENCY PROGRAMSBuild your Residency