South Point 400 · 2025 / Pennzoil 400 · 2026
Woodie Photo Saloon
One booth. Two race-weekend identities.
The Woodie Photo Saloon brought its enclosed wooden photo setting to separate South Point 400 and Pennzoil 400 programs, with event-specific guest galleries.
Explore the event
NASCAR / PENNZOIL 400
Race-day energy.
A saloon of their own.
At Las Vegas Motor Speedway, the Woodie brought a custom enclosed photo experience to Pennzoil 400 fans: step inside, make a memory and leave with a race-branded keepsake.
Explore the race-weekend work Watch the Pennzoil 400 reel on InstagramLive credibility
Trusted in the room. Seen beyond it.
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An experience with
a clear purpose.
The brief
Give race fans a familiar photo moment with an identity specific to each event.
The creative response
Pair the Woodie’s enclosed wooden setting with race-branded photo presentation and gallery pages.
- Experience
- Woodie Photo Saloon
- Environment
- Brand activation
- Objectives
- Guest participation · Branded takeaways
Pennzoil 400 branded Woodie multi-pose photo layout
02 / THE EXPERIENCE
The work, up close.
Explore the setting, the creative treatment and the personal details guests took away. Select any image for a closer look.
Pennzoil 400 branded Woodie multi-pose photo layout
Woodie Photo Saloon guest photo from the South Point 400 gallery
South Point 400 race branding on the Woodie display, October 2025 production photo
03 / BEHIND THE EXPERIENCE
Designed for the guest.
Built for the event.
Every detail had a job.
The Pennzoil 400 reel shows the custom enclosed booth at Las Vegas Motor Speedway. The South Point and Pennzoil galleries document separate programs. Each shows guest-photo sequences in the wooden booth setting, with its own race identity and sharing page.
What guests took away.
Two distinct event galleries show how the same photo-booth format can carry different race-weekend branding.
04 / THE SCOPE
What BoothMeUp delivered.
- 01Enclosed Woodie photo experience
- 02Race-specific photo presentation
- 03Guest-photo sequences
- 04Separate event galleries
Bring these formats into your next brief.
Explore the experience pages for guest flow, customization, production planning and more examples. Your proposal defines the equipment and scope for your event.
YOUR NEXT EVENT
Make it your audience’s moment.
Start with the people, the space and the feeling you want them to leave with.
