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Make the moment.
Measure its impact.

Give your event story the evidence it deserves. Through our partnership with Zenus AI, BoothMeUp helps you understand where audiences stop, stay and engage, then turn those patterns into a stronger next event.

Plan your measurement

Explore the sample insights

BOOTHMEUP × ZENUS AIThe room has a story.
Now you can see it.Event example supplied by Zenus

BUILT FOR THE PEOPLE BEHIND THE EVENT

Walk into the debrief
with something to show.

01 / AGENCIES

Show the thinking behind the creative.

Compare activation zones and explain what caught attention. Give clients a clearer reason to repeat, refine or rethink an experience.

02 / SENIOR EVENT PLANNERS

Make the next investment count.

Bring observed audience behavior into budget, floorplan and program decisions. Connect the event story with the outcomes your leadership team cares about.

03 / EVENT OPERATIONS

Put your team where it matters.

See busy periods, compare areas and adjust staff or demo timing. Keep your people focused on conversations while the measurement runs in the background.

SMALL SENSORS. USEFUL ANSWERS.

Camera input.
Audience intelligence.

An optical camera sensor observes a planned area and feeds Zenus’s on-site AI processing. The output is aggregate reporting about activity in that zone. Guests do not need an app, badge scan or wearable for this measurement.

01 / PositionMap the questions and areas you want to measure.
02 / AnalyzeProcess visual input locally into group-level metrics.
03 / ActReview patterns in the dashboard and post-event findings.

The camera is the input; Zenus supplies the analytics. We confirm the compatible camera, processing kit, coverage and connectivity together. It is not a promise that any existing booth camera can be plugged in.

Optical camera sensor shown in the Zenus presentation — Camera sensor example · Final hardware is scoped to your event

Zenus camera placement example with measured positions marked on a trade show installation — Zenus installation example · Placement follows your floorplan

FROM MEASUREMENT TO A BETTER DECISION

See what the numbers
can tell you.

Explore three comparisons from an anonymized Zenus sample report. These are examples of the questions we can help you answer, not results from a BoothMeUp activation.

SAMPLE RESULTS · NOT A FORECAST

Which side gets people to stop?

Compare the welcome, offer and placement at each measured zone. Put the strongest reason to engage where passing guests can discover it.

Hospitality counter47%

Side counter23%

Stop rate

Stop rate is the share who pause in front of a sensor. Source: Zenus anonymized booth report, p. 5. Sample results illustrate the reporting approach; outcomes vary.

LIVE INSIGHTS. A USEFUL TAKEAWAY.

More than a dashboard.
A direction for what comes next.

Zenus dashboard illustration with audience metrics and charts — Zenus dashboard illustration · Features vary by configuration

While the event is happening

Review activity trends, identify busy periods and inform staff or presentation timing. Live updates depend on connectivity and the agreed reporting configuration.

Zenus sample booth report summarizing activity across measured areas — Sample Zenus report · Tap to explore

When it is time to report back

Bring together measured booth performance, key findings and practical recommendations. We help translate the agreed metrics into an event review your stakeholders can use.

A ZENUS CUSTOMER PERSPECTIVE

Keep your staff
in the conversation.

In this Zenus customer story, Mandy Glenwright, Senior Event Specialist at Lenovo, discusses keeping booth staff focused on meaningful conversations and using analytics to inform the next event.

Watch the Lenovo × Zenus story

Individual perspective shared by Zenus. This is not a Lenovo endorsement of BoothMeUp.

Lenovo × Zenus · Customer story

FULLY MANAGED, PURPOSEFULLY PLANNED

You bring the objectives.
We connect the details.

BEFORE

A measurement plan

Share your floorplan, key activities and decisions you want to make. We define zones, sensor placement, equipment rental, installation, access, power and connectivity.

DURING

Visibility and support

The agreed service includes dashboard access and technical support. Coverage and reporting availability are confirmed for your venue and configuration.

AFTER

Results and a review

Receive the scoped performance report, findings and recommendations. Use the review to improve layout, creative, staffing and future event planning.

What does it measure?

Depending on scope, reporting can include non-unique impressions, dwell time, stop rates, activity by zone and time, and aggregate audience or positive-expression estimates. We select the metrics that answer your brief. An expression estimate is not a direct measurement of satisfaction or purchase intent.

How does privacy work?

Zenus states that visual input is processed locally, with images and video neither stored nor transmitted, and no audio collected by the analytics kit. Reports summarize groups rather than identifying attendees. We coordinate the planned deployment and event notice with your team; separately scoped photo capture or lead forms have their own data handling.

Can this measure the whole venue?

Coverage depends on sensor count, placement, sightlines, lighting and the floorplan. We confirm the measured areas before booking. Visits in different areas must not be added together and presented as unique event attendance.

Can we pair this with a BoothMeUp experience?

Yes. Add a measurement plan around an AI, robotic, portrait or custom activation to understand the activity around it. Analytics sensors are planned separately from the cameras creating guest photos or videos.

What do you need from us?

Send the event location, floorplan, audience objectives, program, preferred measurement areas and venue contact. We will confirm availability, equipment, access, reporting, support and final scope with you.

Explore a sample sensor coverage plan

Zenus sample report mapping camera coverage and visits across different booth areas — Zenus sample insights report. Illustrated visits and measured areas are examples, not a forecast for your event.

Technology referencesZenus analytics Zenus privacy explanation

LET’S MAKE YOUR NEXT EVENT MEASURABLE

What do you need
your event to prove?

Tell us what you are planning and what you need to learn. We’ll shape the measurement around your event, your audience and the decisions ahead.

Ready when you areNo experience selection is required to begin.

SECURE FORM

Preparing your inquiry…

BOOTHMEUP RESIDENCY

One partner. Your next chapter.

A recurring mix of experiences. A team that knows your brand. A production scope and budget agreed together.

MONTHLY MOMENTS · SEASONAL CAMPAIGNS · AGENCY PROGRAMSBuild your Residency