THE EXPERIENCE COLLECTION / LAS VEGAS + NATIONWIDE
Hovr Booth™ Under-View Camera
The world's first under-view booth
A ground-up portrait perspective that puts footwear, movement, and personal style in the foreground.
Live credibility
Trusted in the room. Seen beyond it.
Produced forSphere
Produced forChoctaw Casinos × ACM Awards
Produced forLTIMindtree
At the eventPennzoil 400
Event activationNYX Professional Makeup
Produced forBeautyCon
At the eventEssence Festival
Sponsor activationPepsiCo
Produced forModelo
Produced forInformatica
Produced forNextiva
Produced forNRL
Produced forAdidas
Produced forCollege Football Playoff
Produced forDatabricks
Produced forYouTube Creators
Produced forMotorola Solutions
Produced forOpenText
Produced forNetApp
Produced forNasdaq
Produced forNASCAR
Produced forPetSmart
Produced forPetco
Produced forCaesars Entertainment
Produced forTELUS Digital
Produced forBODYARMORThe experience / The opportunity
Give the details a different perspective.
Hovr Booth captures guests from below rather than from a conventional eye-level camera position. The unusual perspective makes it especially relevant to footwear, fashion, sports, and expressive brand imagery.
For footwear, fashion and creative brand moments where the under-view angle is part of the idea, not just a different camera position.
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Under-view photography
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Ground-up perspective
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Fashion and footwear focus
A WHOLE NEW POINT OF VIEW
Change the angle.Change the reaction.
Hovr Booth captures the action from below. The under-view perspective puts footwear, movement and expressive poses at the center of a striking portrait, with lighting that makes the space part of the image.
Built for bold subjects
Sneakers, sports uniforms, fashion and strong silhouettes all gain a different presence from this perspective. The hockey examples show how the same capture idea can support a distinctive campaign look.
Direct the moment
Our team plans positioning, lighting and guest guidance around the installation. Confirm the footprint, guest access and approved movement before the event so the experience feels clear and comfortable.
From the setup to the final shot.
Look closer
See the possibilities.
The details that matter
Made for your event.
For agencies and sponsors
A distinctive product perspective for footwear, fashion and sporting brands. The platform can anchor a larger story about confidence, movement or personal style.
What you receive
An under-view camera captures guests through a transparent platform for a striking low-angle film. This is a directed platform experience, not a rotating 360 booth, with a planned approach, pose and exit.
Make it your own
Make footwear, team colors or a product the focal point. Coordinate the platform treatment, guest poses, overlay and delivery page so the unusual camera angle serves the campaign.
Ways to build on this experience Optional pairings
Custom Event Fabrication
Create a physical setting designed around the camera and campaign.
LED Video Walls
Add campaign playback or a display treatment sized for the capture environment.
Each addition has its own creative, space and production requirements. Save the options that interest you to discuss them together.
For your production plan
Know before you book.
The proposal uses a 10 × 10 ft planning area; final platform dimensions, access and queue space follow the approved build. Review wardrobe and privacy requirements before inviting participation, provide a suitable alternative capture option, and confirm safe platform access with the venue.
What should guests know before stepping onto the platform?
The camera looks upward through the transparent surface. Our team explains the perspective, guides suitable poses and offers an alternative for guests who prefer not to participate. Wardrobe and privacy considerations should be clear before capture.
How much space is required?
The platform is only part of the footprint. Allow room for supervised access, camera and lighting equipment, the operator and a separate queue. Final platform dimensions, loading and access are confirmed for the selected equipment and venue.
Can the environment match a sponsor?
Lighting, surrounding scenic treatment and the finished video graphics can be coordinated. Any platform treatment must preserve the camera view and the approved operating surface.
Your dedicated production team
A dedicated team handles the project, with our own staff operating the experience. Creative preparation, setup, guest guidance, and handoff are planned as one turnkey service.
Connectivity and venue coordination
We bring our own 5G connection, or plan Starlink for outdoor and remote events where appropriate. We confirm coverage and site conditions in advance, and coordinate marshalling yards when heavy load-in requires them.
Insurance and approvals
A $5M certificate of insurance is available on request. Send the venue’s certificate-holder details and access requirements to your project team.
How do we plan for queues and peak attendance?
Share the expected guest count, busiest arrival periods and operating hours. Capture, processing and collection may run at different speeds. We test the selected workflow before confirming capacity; extra kiosks or finishing stations are scoped where they solve a real bottleneck.
When should we supply artwork?
For a branded production, a useful target is physical-branding approval around four weeks before the show, digital creative around three weeks before, and final sign-off 7–10 business days before load-in. These are planning targets, not universal lead times; fabrication and custom development may need longer.
What should our agency, sponsor and venue provide?
Share the date, location, booth number, floor plan, hours, access windows and production contact. Send vector logos, brand guidelines, campaign messaging and required legal copy, with one creative approver. The final plan assigns power, connectivity, venue permissions and guest-flow responsibilities clearly.
How are guest data and sharing handled?
Agree the fields, consent language, gallery access, delivery channels and retention period before launch. Receiving a photo is not blanket permission for marketing. Uploading, generation and delivery depend on connectivity; the event plan should include a tested response to an interruption.
Space & guest flow10 × 10 ft starting allowance
A transparent-platform set filmed from below, with production-controlled guest access.
Select an area to explore its role in the experience.
Perform
The approved transparent platform and directed pose position.
A guide to guest and crew activity. Equipment dimensions and physical positions are confirmed for your event.
Before the floor plan is finalized: Platform load rating, safe access, wardrobe guidance, guest restrictions and an alternate capture option are confirmed with production; this allowance is not an equipment specification.
Recommended planning concept, not an engineering drawing or a guaranteed minimum. Queue space, accessible routes and venue-approved clearances must be agreed for your event.
Your next step
Make it your event.Start with a few details.
Tell us your date, venue and the feeling you want to create. We’ll help shape the experience and production plan.
Preparing your inquiry…
