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ExperiencesAI & Robotics

Custom AI Event Experience

Let’s program something magical

A bespoke AI interaction designed around the campaign, combining custom logic, branded interfaces, live guest inputs, and a reveal that belongs only to your event.

Build this activation
Space, setup & production details
01 / 01

Featured view

Live credibility

Trusted in the room. Seen beyond it.

Produced forSphereProduced forChoctaw Casinos × ACM AwardsProduced forLTIMindtreeAt the eventPennzoil 400Event activationNYX Professional MakeupProduced forBeautyConAt the eventEssence FestivalSponsor activationPepsiCoProduced forModeloProduced forInformaticaProduced forNextivaProduced forNRL
Produced forAdidas
Produced forCollege Football PlayoffProduced forDatabricksProduced forYouTube Creators
Produced forMotorola Solutions
Produced forOpenTextProduced forNetApp
Produced forNasdaq
Produced forNASCAR
Produced forPetSmart
Produced forPetco
Produced forCaesars Entertainment
Produced forTELUS Digital
Produced forBODYARMOR

The experience / The opportunity

Start with the idea, not a preset.

A bespoke AI interaction designed around the campaign, combining custom logic, branded interfaces, live guest inputs, and a reveal that belongs only to your event.

For agencies and brands with a specific story to tell, develop the guest interaction, generated output and technical workflow together.

  • 01

    Experience concepting

  • 02

    Custom AI workflow

  • 03

    Branded interface design

  • 04

    Live production support

The details that matter

Made for your event.

For agencies and sponsors

Give a sponsor a guest interaction that expresses its story rather than simply placing a logo on an output.

01 / THE DELIVERABLE

What you receive

Tell us how you want guests to experience the activation and what you need afterward. The proposal will specify the agreed deliverables and handoff.

02 / YOUR BRAND

Make it your own

Shape the prompt, interaction, generation style and guest takeaway together. Music, drawing-to-image, portrait transformation and digital-to-physical outputs can be explored as distinct development briefs.

Ways to build on this experience Optional pairings

Live Media Wall

Let approved guest creations become part of the event environment.

Each addition has its own creative, space and production requirements. Save the options that interest you to discuss them together.

For your production plan

Know before you book.

Send the event date, venue, floor plan, audience size, and access windows. We will confirm the footprint, power, operating plan, and crew before you commit.

Plan the details

Can the takeaway be a digital collectible?

Yes. We can develop a branded digital collectible and a simple guest claim journey. If an NFT is specifically required, the project must separately define the platform, wallet or account experience, consent, support and ongoing hosting. A conventional downloadable collectible may be the simpler guest experience.

Can guests help create the result?

The brief can combine a portrait, drawing, selected words or other approved input with a campaign-specific output. We test the interaction and sample results before agreeing throughput and delivery.

What must be approved before launch?

Approve the guest instructions, inputs, creative limits, sample outputs, brand treatment, consent language and delivery method together. Physical merchandise or display integration adds its own production workflow.

Talk through the logistics
Your dedicated production team

A dedicated team handles the project, with our own staff operating the experience. Creative preparation, setup, guest guidance, and handoff are planned as one turnkey service.

Connectivity and venue coordination

We bring our own 5G connection, or plan Starlink for outdoor and remote events where appropriate. We confirm coverage and site conditions in advance, and coordinate marshalling yards when heavy load-in requires them.

Insurance and approvals

A $5M certificate of insurance is available on request. Send the venue’s certificate-holder details and access requirements to your project team.

How do we plan for queues and peak attendance?

Share the expected guest count, busiest arrival periods and operating hours. Capture, processing and collection may run at different speeds. We test the selected workflow before confirming capacity; extra kiosks or finishing stations are scoped where they solve a real bottleneck.

When should we supply artwork?

For a branded production, a useful target is physical-branding approval around four weeks before the show, digital creative around three weeks before, and final sign-off 7–10 business days before load-in. These are planning targets, not universal lead times; fabrication and custom development may need longer.

What should our agency, sponsor and venue provide?

Share the date, location, booth number, floor plan, hours, access windows and production contact. Send vector logos, brand guidelines, campaign messaging and required legal copy, with one creative approver. The final plan assigns power, connectivity, venue permissions and guest-flow responsibilities clearly.

How are guest data and sharing handled?

Agree the fields, consent language, gallery access, delivery channels and retention period before launch. Receiving a photo is not blanket permission for marketing. Uploading, generation and delivery depend on connectivity; the event plan should include a tested response to an interruption.

Space & guest flow10 × 10 ft discovery layout

A useful starting point for one guest interaction; scale follows the chosen concept.

Illustrative display lounge with guest input counter, host and open viewing area
Illustrative interactive display concept layout. Not to scale; scenic elements, staffing and equipment placement are confirmed for your event.
PLAN THE EXPERIENCE

Select an area to explore its role in the experience.

AREA 1 / 3

Interact

The approved capture or input method.

A guide to guest and crew activity. Equipment dimensions and physical positions are confirmed for your event.

Before the floor plan is finalized: Final technology, processing workflow, throughput and equipment before fixing a footprint.

Recommended planning concept, not an engineering drawing or a guaranteed minimum. Queue space, accessible routes and venue-approved clearances must be agreed for your event.

SELECTED WORK

See the work behind the experience.

Explore the different audiences, creative treatments and finished results across our selected projects. Each story identifies the formats used for that event.

Mechelle’s Modelo Vegas Kickoff Classic personalized AI football card

Vegas Kickoff Classic · 2024

ModeloGame-day energy became a personalized collectible.

A fan-first AI content experience that placed guests inside a bold collegiate sports story within the Modelo x Vegas Kickoff Classic campaign, recognized by BizBash for Best Collegiate Sports Activation in 2024. The award-winning campaign was submitted by Cogent World.

Custom AI production exampleInside the project

Your next step

Make it your event.Start with a few details.

Tell us your date, venue and the feeling you want to create. We’ll help shape the experience and production plan.

Ready when you areNo experience selection is required to begin.
SECURE FORM

Preparing your inquiry…

BOOTHMEUP RESIDENCY

One partner. Your next chapter.

A recurring mix of experiences. A team that knows your brand. A production scope and budget agreed together.

MONTHLY MOMENTS · SEASONAL CAMPAIGNS · AGENCY PROGRAMSBuild your Residency