Produced forAdidas
ExperiencesCustom / Bespoke
Bespoke Event Activation
A one-of-one experience built around your brief
We combine custom art direction, fabrication, software, content, and live production to create an original guest experience that belongs only to your campaign.
Space, setup & production details01 / 08
Live credibility
Trusted in the room. Seen beyond it.
Produced forSphere
Produced forChoctaw Casinos × ACM Awards
Produced forLTIMindtree
At the eventPennzoil 400
Event activationNYX Professional Makeup
Produced forBeautyCon
At the eventEssence Festival
Sponsor activationPepsiCo
Produced forModelo
Produced forInformatica
Produced forNextiva
Produced forNRLProduced forAdidas
Produced forCollege Football Playoff
Produced forDatabricks
Produced forYouTube Creators
Produced forMotorola Solutions
Produced forOpenText
Produced forNetApp
Produced forNasdaq
Produced forNASCAR
Produced forPetSmart
Produced forPetco
Produced forCaesars Entertainment
Produced forTELUS Digital
Produced forBODYARMORThe experience / The opportunity
One brief. A world of possibilities.
We combine custom art direction, fabrication, software, content, and live production to create an original guest experience that belongs only to your campaign.
For projects that span several formats, connect the creative idea, physical environment and guest takeaway into one scoped activation.
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Creative concept development
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Technology and scenic integration
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Custom guest journey
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Nationwide production
Choose your format
Design the setting and the takeaway together.
The physical build
The Choctaw Casinos × ACM Awards Infinity Booth shows how a custom-fabricated environment can become the defining part of a guest photo.
The creative partnership
One-time scenic collaborations, including work at The Industrial with Pop Up Photo Op, start with a shared set concept and clear production responsibilities.
The complete guest journey
Plan arrival, capture, content treatment and collection alongside fabrication, access and onsite operation.
Can you reproduce a previous custom set?
Use past work as a starting reference. Availability, fabrication, branding and the venue requirements are reviewed for your project.
Can a retired experience be included?
Historical galleries document past work. Your producer will confirm the current configuration and any new fabrication required.
From real events
See how the format comes to life.
Real settings, guest moments and finished keepsakes. Explore each example in detail.
Choctaw Casinos × ACM Awards
A custom-fabricated Infinity Booth turns a physical set into the photo experience.
Choctaw Casinos × ACM Awards, finished event output
1 / 1Motorola Solutions · SWE23
Drone and Selfie Station+ at the networking event. Featured image: original guest photography.
Motorola Solutions · SWE23, finished event output
1 / 1Choctaw at the ACM Awards 2024
A custom-branded infinity tunnel, from exterior installation to the guest view.
Inside the Choctaw ACM infinity tunnel, 2024.
1 / 3Explore the event
Look closer
See the possibilities.
The details that matter
Made for your event.
For agencies and sponsors
Start with the sponsor’s audience and desired interaction, then combine the right scenic, digital and physical elements.
What you receive
Tell us how you want guests to experience the activation and what you need afterward. The proposal will specify the agreed deliverables and handoff.
Make it your own
Use researched directions as a starting point: personalized merchandise, interactive art, sporting challenges or a custom film world. Every bookable development includes a defined creative scope, prototype or sample stage, and an agreed production plan.
Ways to build on this experience Optional pairings
Red Carpet Robot Jr.
Add a directed guest film moment to the environment.
Generative AI Photo Booth
Let guests leave with a portrait made for the campaign.
Each addition has its own creative, space and production requirements. Save the options that interest you to discuss them together.
For your production plan
Know before you book.
Send the event date, venue, floor plan, audience size, and access windows. We will confirm the footprint, power, operating plan, and crew before you commit.
Can we commission a Bullet Time camera experience?
Yes, as a custom production brief. A synchronized multi-camera array creates the frozen-moment viewpoint; it is not the same equipment or guest flow as a rotating 360 booth. We scope the array, capture area, lighting, processing and delivery around an approved test.
Can we develop a RoboDog activation?
A quadruped robot can be explored as a dedicated supervised activation, separate from the humanoid robot. The project defines the equipment, programmed behavior, safe audience distance and venue-approved operating area before a booking is finalized.
What happens between an idea and a show-ready activation?
We agree the audience, sponsor objective and guest takeaway, then define a creative scope, prototype or sample, production requirements and approval milestones. The proposal confirms the equipment and delivery commitments rather than treating a reference image as a finished specification.
Your dedicated production team
A dedicated team handles the project, with our own staff operating the experience. Creative preparation, setup, guest guidance, and handoff are planned as one turnkey service.
Connectivity and venue coordination
We bring our own 5G connection, or plan Starlink for outdoor and remote events where appropriate. We confirm coverage and site conditions in advance, and coordinate marshalling yards when heavy load-in requires them.
Insurance and approvals
A $5M certificate of insurance is available on request. Send the venue’s certificate-holder details and access requirements to your project team.
How do we plan for queues and peak attendance?
Share the expected guest count, busiest arrival periods and operating hours. Capture, processing and collection may run at different speeds. We test the selected workflow before confirming capacity; extra kiosks or finishing stations are scoped where they solve a real bottleneck.
When should we supply artwork?
For a branded production, a useful target is physical-branding approval around four weeks before the show, digital creative around three weeks before, and final sign-off 7–10 business days before load-in. These are planning targets, not universal lead times; fabrication and custom development may need longer.
What should our agency, sponsor and venue provide?
Share the date, location, booth number, floor plan, hours, access windows and production contact. Send vector logos, brand guidelines, campaign messaging and required legal copy, with one creative approver. The final plan assigns power, connectivity, venue permissions and guest-flow responsibilities clearly.
How are guest data and sharing handled?
Agree the fields, consent language, gallery access, delivery channels and retention period before launch. Receiving a photo is not blanket permission for marketing. Uploading, generation and delivery depend on connectivity; the event plan should include a tested response to an interruption.
Space & guest flowSized to the approved concept
The production team plans the whole activation around the audience and venue.
Select an area to explore its role in the experience.
AREA 1 / 3
Engage
The core guest activity and its viewing space.
A guide to guest and crew activity. Equipment dimensions and physical positions are confirmed for your event.
Before the floor plan is finalized: Creative scope, equipment, capacity, venue conditions and every selected add-on.
Recommended planning concept, not an engineering drawing or a guaranteed minimum. Queue space, accessible routes and venue-approved clearances must be agreed for your event.
SELECTED WORK
See the work behind the experience.
Explore the different audiences, creative treatments and finished results across our selected projects. Each story identifies the formats used for that event.
The Players Tailgate · Super Bowl
OrtegaGame-day energy. An unmistakable brand.
Ortega’s Players Tailgate content paired guest personality with bold branded graphics, creating lively keepsakes for a Super Bowl celebration.
Branded Photo & Video ContentInside the project
Summits, kickoffs, leadership & partner celebrations
DatabricksA new experience for every gathering.
Explore BoothMeUp’s Databricks portfolio across AI keepsakes, cinematic content and event portraits, with the creative approach and finished work organized by occasion.
Part of a multi-experience programInside the project
Custom fabrication · Infinity Booth
Choctaw Casinos × ACM AwardsBuild a world around the portrait.
A one-of-a-kind Infinity Booth combined custom fabrication with a striking photo environment for Choctaw Casinos and the Academy of Country Music Awards.
Custom Infinity BoothInside the projectYour next step
Make it your event.Start with a few details.
Tell us your date, venue and the feeling you want to create. We’ll help shape the experience and production plan.
Ready when you areNo experience selection is required to begin.
SECURE FORMPreparing your inquiry…
BOOTHMEUP RESIDENCY
One partner. Your next chapter.
A recurring mix of experiences. A team that knows your brand. A production scope and budget agreed together.
MONTHLY MOMENTS · SEASONAL CAMPAIGNS · AGENCY PROGRAMSBuild your Residency